Facebook consumers who are fans of a brand are more valuable to organizations than regular Facebook users, according to a new study from Syncapse Corp. The study revealed that on average fans spend an additional $71.84 on products for which they are fans compared to those who are not fans. In addition, the study found that fans are 28 percent more likely than non-fans to continue using the band, and 41 percent more likely than non-fans to recommend a fanned product to their Facebook friends.
According to Syncapse, the information suggests the importance of the audience on short-term and long-term marketing efforts of an organization.
“Facebook fans represent a significant opportunity to drive revenue enhancement, brand, and loyalty without incurring the considerable cost-per-person of conventional marketing. More importantly, such Facebook strategies allow for a discernable ROI that is not allowed by most other approaches,” Syncapse said.