Since its inception, Twitter has been about the simplicity of cramming everything you want to share in 140 characters or less. But things change, even Twitter. The micro-blogging site on Tuesday announced a new, reengineered Twitter.com, bridging the gap between its simple service and the rest of the Web.
The new Twitter.com, which will roll out as a preview over the next several weeks, features a revamped design with a cleaner timeline on the left of the screen. Content such as @mentions, retweets, searches and lists will be featured above the timeline. The new design also features an infinite scroll, eliminating the need for users to click “more” to see additional Tweets.
Perhaps the most anticipated feature of the new Twitter.com is the ability for users to embed photos and videos. Twitter has partnered with a large list of companies including Flickr and YouTube to provide this media feature, making it possible for users to embed photos and videos directly on Twitter.
In addition, the new Twitter.com offers richer, related content including the ability to click a Tweet to view details such as @replies, other Tweets by the same user and a map of where a geotagged Tweet was sent from. Users can also learn more about people by clicking a @username to view a mini profile, without leaving the page.
During the sneak peek over the next few weeks, users will have the opportunity to switch back and forth between the old and new version. According to Twitter, eventually everyone will have the updated version, but the company did not announce when the complete transition will occur.