Social Media Marketing Blog

Pierre Zarokian Takes the Stage at Pubcon 2015

Pubcon, which takes place during October 5-8th in Las Vegas, is the largest gathering of search marketing professionals in North America. Its speakers represent some of the biggest brands and names in marketing, including names like Disney and Guy Kawasaki. On the subject of reputation management, veteran search marketing professional and CEO of Reputation Stars […]

Pierre Zarokian and Search Engine Journal Discuss the Trouble with Yelp

Recently Pierre Zarokian, our CEO, wrote an article for Search Engine Journal about how a Restaurant with negative reviews decided to take on Yelp and just ask everyone to leave them negative reviews in return for food discounts. When Yelp was first conceived, the idea was to find local hot spots based on the tastes […]

Businesses Complain: Yelp is Forcing us to Pay for Positivity

Yelp’s FAQ page explicitly states that a user is unable to pay the company in order to preserve a pristine reputation. Why then is the FTC revealing 2,000 complaints that allege the company has been trying to sell exactly that idea? Yelp may say they separate the content and revenue side of the business, but […]

Yelp Sting Aimed at Fake Reviewers

The integrity of Yelp is about the only commodity the site has to attract repeat visits. The authenticity of the reviews posted there is important to consumers looking for new destinations for products and services. With a recent surge of fake and ineligible reviews hitting the site, CEO Jeremy Stoppleman has decided to speak authoritatively […]

Yelp Ordered to Surrender User Data by Virginia Court

A new ruling from the Virginia Court of Appeals is forcing Yelp to reveal the names of seven anonymous users that left bad reviews of a carpet care business. The ruling looks at the legitimacy of online reviews that cannot be verified through traditional means. Yelp currently allows users full posting rights as anonymous, believing […]

Interesting international search and social media usage facts

Webcertain recently published some interesting international search and social media usage facts: 1. More than a quarter of the world’s online population log onto Facebook EVERY day 2. Brazil is the world’s by far most socially engaged nation 3. Yandex is the world’s fourth largest search engine, now bigger than Bing 4. Google holds a […]

Details on Bing’s Policy to Remove Defamatory Content by Our CEO

In a new article published in SearchEngineWatch.com, our CEO Pierre Zarokian writes about the supposed change in Bing’s policy on removing URLs from its search engine. Published on August 23, Bing No Longer Complying with Court-Ordered Defamatory Content Removals?, the article reveals that several reputation management attorneys have told Zarokian that Bing refuses to remove […]

Business Owners Rise Against Yelp Panel in Hollywood

A recent article from the LA Times reports the growing dissatisfaction with Yelp, a popular review site for restaurants, tradesmen, and local businesses. Yelp, Inc. held a panel of three reviewers and two business owners at the Pantages Theatre on Tuesday in Los Angeles, California. The meeting was held in an effort to explore misconceptions […]

Twitter Updates its Search Results

Twitter has announced that it has revamped its search results on Twitter.com, making it possible for users to search the social network with features similar to Google’s Universal Search. As they type their queries users can now search photos and accounts as well as recent searches and social contexts. Twitter’s updated search results panel now […]

Ripoff Report Verified is Now Available… For a Small Fee

Ripoff report is now offering a postive reputation program called Ripoff Report Verified that gives firms 14 days to take care of new complaints before critical reviews are posted for an ongoing $90 per month. Businesses may be able to use this to have higher rankings in Google and Bing. Ripoff report is notorious for […]