The beloved funk band The Time has a new name and a new single, and both are making headlines. The Original 7ven, as the band is now known, recently debuted “#Trendin,” which may or may not constitute the first hashtag as song title. The track is also further proof of Twitter’s unfaltering progress in lodging itself in the American cultural imagination. But the best news is that the song’s actually good! You’ll have a good-natured chuckle after taking in an earful and hanker after a lyrical belt-out, if not a jam session.
So beware: next time you’re getting down at a house party, it’s likely you’ll find yourself making emphatic head banging motions (à la Jellybean Johnson) between alternate shouts of “We trendin!” and entreaties to your dance floor cohorts, with earnestness and feeling, to “tweet it up ‘yall!” It’s also foreseeable that these will proceed to do just that, because as anyone who’s been out lately knows, people now dance with iPhones in hand — all the better to capture the awkward and suave moves of their “tweetie pie.”
The group has been grooving since 1981. A few years ago they performed their classic “Jungle Love” with Rihanna on the Grammy stage, and last month they opened the Soul Train Music Awards. “#Trendin” is available on iTunes.