New survey highlights Facebook’s success in business

WebProNews reports that a survey conducted by Business.com showed that Facebook is by far and away the most application used by companies with a social media presence. 83 percent of companies with at least one or more social media outlets reported having a Facebook account, compared to 45 percent for Twitter.

“We are constantly analyzing trends to determine exactly what tools business professionals leverage most for purchasing,” said Ben Hanna, Ph.D., vice president of marketing at Business.com. “This survey was a way for us to benchmark where businesses, and business people, are finding value in social media.”

An interesting element to the survey was looking at the use of social media by company size. According to the survey results, micro-businesses with less than 10 employees were the most likely to utilize social media outreach as a key marketing component, while large companies with more than 500 employees were the least regular users of social media.

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