One of the most powerful ways to boost your Internet marketing efforts is to create and market social media profiles on sites such as Facebook, Twitter, LinkedIn, and YouTube. The creation and marketing of social media profiles on popular social networking sites allows companies to engage with their clients within an online community. Through social media, companies can connect with customers and create long-lasting relationships. Social media can also be used to:
Create and preserve your brand name: Before you can get better brand awareness online, you need to build your band. Creating profiles on social networking sites can help your business to build your brand name and lock it down. With a solid brand name online, you’re less likely to lose it to similar companies with the same name or sneaky cybersquatters.
Boost link building efforts: While social media campaigns can help boost visibility of your site and gain traffic, they can also help boost links. With the creation of company profiles and links on social media sites, businesses can partake in natural linking efforts that are awarded by the search engines.
Get better rankings in Google Local/Maps: Major search engines, including Google, look for the number of times your business is mentioned on trusted sites on the web. Creating a social media profile on popular sites supports SEO strategies and boosts rankings.
Manage your online reputation: Social networking profiles will allow you to better monitor your online reputation. Many of these profiles will end up ranking high in the search engines, therefore pushing down any unwanted reviews from other websites.
In addition to the benefits mentioned above, social media campaigns have the power to keep your customers loyal. iClimber offers social media profile creation and marketing services customizable to the needs of your business.