Facebook announced Friday a partnership with leading movie review website Rotten Tomatoes, making it easier for users to access the site without having to register or fill out a profile. Users who are already logged into Facebook can visit RottenTomatoes.com and experience an instant, personalized version of the movie review site including a welcome tab with your Facebook profile photo and links to reviews and recommendations by your Facebook friends.
Another example of the customized Facebook features on Rotten Tomatoes is the Friends Activity section, featuring the most recent movies “liked” by your Facebook friends.
In a post on the Facebook Blog, Austin Haugen writes, “Next time you’re trying to decide on a movie to watch, you’ll be able to see what the professional critics and your friends say all in one place.”
He also adds, reminding privacy-concerned users, “Like other instant personalization partner websites, you only bring the public parts of your profile to Rotten Tomatoes so they can create your social experience.”
Facebook originally announced its instant personalization programs back in April, causing a big stir among privacy concerned users and other critics. To date, Pandora, Yelp and Microsoft’s Docs.com have all partnered with Facebook to offer instant personalization.