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Category: Social Media
Marketers Adopt Social Media for Consumer Insight and Internal Collaboration
In a recent survey from the Direct Marketing Association’s (DMA) Social Media Council, in partnership with HeadMix, 60% of DMA members representing nearly 40% of the Fortune 100 said that social networking can influence their company’s brand awareness in a significant way.
Internet Usage among Children on the Rise
A new survey by Nielsen Online highlights the importance of leveraging the online platform for marketing to children. According to Nielsen’s figures, the number of kids online has increased 18% in the past five years, while the total online population grew only 10% in that period.