Marketing Charts reports that Facebook and Twitter both experienced triple-digit growth in 2009, according to the comScore’s Digital Year in Review.
For the first time in May 2009, Facebook rose to the top spot among social networks and maintained the position throughout the year, ending with 112 million visitors in December of 2009. The impressive figures represent a 105 percent increase from 2008. According to the report, Facebook grew in nearly every performance metric in 2009, including unique visitors, page views and total time spent.
Twitter ended the year with nearly 20 million visitors to its website, accounting for a whopping 900 percent increase from only 2 million visitors in 2008.
The report also found that nearly 80 percent of U.S. Internet users visited a social networking site in 2009. In total, social networking accounted for 11 percent of all time spent online in the U.S., “making it one of the most popular online activities.”