Twitter Web Analytics has arrived. If you have a website, you can use this new tool to gauge in more fine detail the volume and type of traffic that Twitter is generating for you. Likewise, everybody with a Tweet button will be able to better understand the benefits that integration is supplying them with.
If you want to thank somebody for this godsend of an herramienta (Spanish word of the day = tool), say thank you to Twitter itself and its savvy acquisition of BlackType back in July. Together, they were able to make this recent rollout possible.
According to Christopher Golda, a developer at Twitter, Twitter Web Analytics will:
• Understand how much your website content is being shared across the Twitter network
• See the amount of traffic Twitter sends to your site
• Measure the effectiveness of your Tweet Button integration
While it’s still in its pilot stage, the tool will be available for use by all sometime in the coming weeks. Golda also announced that developers should continue to expect the eventual release of Web Analytics API so that they can integrate “Twitter data in their products.” It was about time arithmetic joined in the twittering fun!