TweetDeck, the popular app that permits status updates and better arrangement of Twitter tweeps — columned alignment by affiliation or relevance — will soon be bought by Twitter. Jack Dorsey, Twitter-founder, along with Noah Glass, Evan Williams, and Biz Stone, was recently (three weeks ago) reinstated as Twitter’s Product Chief.
Although there are over 200 million registered Twitter accounts, it’s likely that a good slice of that total does not correspond to individual active users. Twitter hasn’t let on about how many active users it actually has, but the company is taking the necessary steps to up that number.
Its first offensive play? Make it so that first-time users’ Twitter experience is even less bewildering as the microblogging website strives to provide more valuable and resonant content, like tweets from people in one’s own “geographic region,” “local politicians and musicians,” among them. Twitter is apparently also looking to make tweets viewable in a mode other than the mere chronological. The rumored purchase price is $50 million.
The Wall Street Journal reports that eMarketer, a research firm, estimated Twitter’s ad revenue for 2011 to reach $150 million. In stark contrast, the company’s 2010 financing value was $4 billion. Twitter is based in San Francisco while TweetDeck calls London home.
Speaking at Columbia University’s Graduate School of Journalism, Jack Dorsey was quoted as saying: “We have a lot of mainstream awareness, but mainstream relevancy is still a challenge.” The same could be said of many businesses, but Twitter seems set to embark on an aggressively proactive approach.