TripAdvisor Launches Enhanced Trip Friends Feature with Facebook Collaboration

Leading online travel site TripAdvisor launched a collaboration with Facebook on Tuesday which lets users see recommendations and highlights from their friends’ travels to various cities. The extension of the “Trip Friends” feature uses the site’s “Cities I’ve Visited” Facebook application to tell users about movies, hotels, restaurants and other location-based interests that have been highlighted by their friends.

Previous versions of Trip Friends required that a person message their friends in order to get advice about locations to visit in different cities. TripAdvisor’s Adam Medros told USA Today that his company’s users “wanted (Trip Friends) to be easier, and the bar to using the feature was higher than we would have liked.” Trip Friends lowers the bar, Medros said, by placing friends’ reviews first and highlighting places where friends have visited on a home page map.

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