November 10, 2011 by admin · Comments Off
Ashton Kutcher has just declared himself overwhelmed with the responsibility of managing his popular Twitter account. Today, the actor published a blog post acknowledging that the size of his following — 8 million and counting — demanded greater editorial supervision lest he became the unwitting source of misinformation. In his own words:
Up until today, I have posted virtually every one of my tweets on my own, but clearly the platform has become too big to be managed by a single individual.
It seems that today that twitter has grown into a mass publishing platform, where ones tweets quickly become news that is broadcast around the world and misinformation becomes volatile fodder for critics.
The words came a day after releasing this jewel of a tweet: “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” Kutcher got that 84-year-old Joe Paterno had been fired from his stint as Penn State’s football coach, but he didn’t catch the reason why. In 2002, Paterno did not inform the police about an eyewitness account he received concerning the possible sexual abuse of a minor at the hands of Jerry Sandusky, a perennial assistant coach for the University. Sandusky was arrested November 5th and charged with a long list of sexual crimes against minors.
Ashton is “going to turn the management of the feed over to [his] team at Katalyst as a secondary editorial measure, to ensure the quality of its content.” The actor’s mortification and subsequent action — stepping away from Twitter — makes sense if one recalls his outspoken engagement in the battle against human trafficking.
September 29, 2011 by admin · Comments Off
The Onion’s Twitter stream suffered from an expected spate of unpopularity today, which was unexpected even considering its eponymous etiology. The cause of the stink? The strong-arming of Washington, D.C. police into investigating successive “Breaking News” tweets made by the satirical newspaper. The tweets, hashtagged #CongressHostage, asserted that members of Congress were demanding $12 trillion in exchange for the return to safety of 12 schoolchildren they had taken hostage. Many found the satire to be lacking good literary form and, more generally, thought the joke to be unfunny.
People wondered if The Onion’s Twitter account had been hacked and some living in the District of Columbia even called the police to inquire about the tweeting commotion. The men (and women) in blue issued a formal statement to reassure the public that the tweeted assertions were false and that an investigation into the postings had been started.
The gem that started the ruckus was: “BREAKING: Witnesses reporting screams and gunfire heard inside Capitol building.” “BREAKING: Capitol building being evacuated. 12 children held hostage by group of armed congressmen #CongressHostage,” quickly followed it.
The reaction of @MrMcLeez was quoted in The Washington Post: “I work at the Capitol and I just yelled at my coworkers that there was gunfire… you scared the [expletive] out of me #fakenewsscares.”
Commentators cut the folks in the District much slack for their humorless reactions given that that the less aggressively satirical news outlets had been reporting about the apprehension of man suspected of planning an attack on the Pentagon and Capitol with explosives-carrying remote-controlled airplanes.
September 19, 2011 by admin · Comments Off
Twitter Web Analytics has arrived. If you have a website, you can use this new tool to gauge in more fine detail the volume and type of traffic that Twitter is generating for you. Likewise, everybody with a Tweet button will be able to better understand the benefits that integration is supplying them with.
If you want to thank somebody for this godsend of an herramienta (Spanish word of the day = tool), say thank you to Twitter itself and its savvy acquisition of BlackType back in July. Together, they were able to make this recent rollout possible.
According to Christopher Golda, a developer at Twitter, Twitter Web Analytics will:
• Understand how much your website content is being shared across the Twitter network
• See the amount of traffic Twitter sends to your site
• Measure the effectiveness of your Tweet Button integration
While it’s still in its pilot stage, the tool will be available for use by all sometime in the coming weeks. Golda also announced that developers should continue to expect the eventual release of Web Analytics API so that they can integrate “Twitter data in their products.” It was about time arithmetic joined in the twittering fun!
September 15, 2011 by admin · Comments Off
Twitter is the place where millions go for news and all types of other information. If you’re a Twitter newbie, the first thing you should know is that the length of individual Twitter posts cannot exceed 140 characters. Clearly there’s a reason for calling Twitter posting “micro-blogging.” The 140-character limit is set by default and is part of the site’s appeal — concision is encouraged and everyone gets information in mini-bits. Another thing the platform is good for? Twitter marketing. It provides a surprisingly level playing field for established businesses and those that are just starting out. Twitter has quickly become one of the most reliable places to get a business following.
Make the most of this free space to promote your business? If you’re unsure about how to get started, iClimber can help you out. Your Twitter account can be maintained with timely and pertinent posts so neither you, your brand, nor your business are left out of important public conversations.
Quick Recommendations for Twitter:
- Have individual profiles for management leaders and a single one for the company
- Be active and post relevant content to increase followers
- Follow individuals/companies in your industry and those posting similar content — these are the folks most likely to follow you back; a 20 percent to 40 percent follow-back can be expected
- Do not follow too many people at once: no more than 50-100 follows/day is best
- Avoid repetitive messages, especially those promoting your website
- Know that after the number of people following you reaches 2,000, if your “followers” are not within 10 percent of your “following,” you’ll be unable to add more friends — this threshold is in place to control spam — so sometimes it will be necessary to wait for more followers or to unfollow those that aren’t following you back
- Include your Twitter address on your website, email footers, business cards, and company brochures
- Check your account’s messages at least every few days and respond to them
If you request to have us manage your tweets (Twitter posts), your account will have anywhere from 40 to 150 posts per month, according to the service selection you make. These Twitter postings will typically consist of links to optimistic news stories relevant to your industry or links to your own blog entries and press releases. If you have a blog or website, you can also hire iClimber for article writing and content writing services. Besides tweeting about your articles and content, iClimber will also redirect to your staff any customer support questions made on Twitter.
The takeaway is that an active Twitter account is a known way to generate followers of your brand. If you would like to also create posts yourself, iClimber can provide a 30-minute training session over the phone to place you on the optimized track. Let us assist you in the sharpening of your marketing tools and chops.
September 1, 2011 by admin · Comments Off
Beyoncé Knowles is with child. News of the soon-to-be-arriving Carter-Knowles progeny created such a delirious twittering outburst that a new record for Most Tweets Per Second was set on the popular micro-blogging site. The previous record had only just been set last month when it became apparent that Japan had bested the United States during the women’s World Cup final. At that time, the tweets-per-second record was 7,196 tweets. So what was the Twittering rate reached by Sasha Fierce? Final count came down to 8,868 tweets per second.
On Sunday, as the MTV Music Awards were about the begin, Beyoncé divulged her big news by way of a (non)red carpet stroll that included a lot of belly-holding and demarcating. During the show she performed “Love on Top,” rubbed her swelling abdomen and told her audience, “I want you to feel the love that’s growing inside me.”
Other recent events that have garnered a lot of tweeting: Osama Bin Laden’s death, Japan’s March earthquake and tsunami, and the British monarchical wedding. America’s most famous singer married America’s most famous rapper, Jay-Z in 2008. Before and after their marriage, Beyoncé had been the focus of innumerable pregnancy rumors. Many congrats to the happy couple.
August 9, 2011 by admin · Comments Off
On Flickr, it is now possible to find CCTV cam surveillance images of the London riots that have been taking place since Saturday night. London police uploaded the images themselves in an attempt at gaining assistance from the public in identifying the rioters. On August 5th, Mark Duggan, a 29-year-old with alleged gang affiliations was shot and killed by police in Tottenham, a part of the London borough of Haringey. Reports are suggesting Duggan did not fire at police before being shot.
Racial and class tensions are running high — Duggan was a mixed-race Londoner and the neighborhood where he died by police fire is being described by British dailies as home to the “fourth highest level of child poverty in London and an unemployment rate of 8.8%.” Widespread civic violence first broke out after a peaceful protest against police brutality in Tottenham devolved into the torching of two police patrol cars and a double-decker bus. By Monday the violence had reached London proper and continued to spread on Tuesday to Birmingham, Liverpool, and Bristol. 525 arrests have been made so far on account of vandalism and looting. Police are hoping the Flickr images will help them charge more aggressors.
In addition to helping police identify the rioters, through Flickr, the newly opened Twitter account @riotcleanup — already with more than 85 thousand followers — is ready to help people organize clean-ups around the town once it’s possible.
July 19, 2011 by admin · Comments Off
Yesterday, Harper Seven Beckham, daughter of Victoria and David Beckham, was introduced to the public through her mother’s Twitter account. Harper Seven was born on July 10th in Los Angeles, California. By personally releasing a photo of their newborn daughter, perhaps the Beckhams were attempting to assuage the paparazzi first-shot hunting season that Victoria would likely see herself in once she recuperated and began moving about town more freely. Of course, the Beckhams could simply be like everyone else — at least in the ways-of-using-social-media department — and be content to share the image of their family’s new addition to all their far-flung family and friends in one fell swoop.
Overall, it seems celebrities continue to embrace social networking for new and old ways of reaching out to the public. Where before a magazine cover might have been in order, personal photos of the child taken by each parent were shared on various social networking sites (Twitter just happened to have the scoop via the former Posh Spice).
In case anyone was still unaware of the fact, Victoria Beckham’s favorite novel is Harper Lee’s To Kill a Mocking Bird. The BBC is reporting that Harper Seven was named after the beloved American author.
July 1, 2011 by admin · Comments Off
If you’re expecting your hit of pronounced patriotism to continue beyond Monday night’s firework spectaculars, try coming up with some good questions to ask the President a few days after the barbecue. Save the date for the first ever Twitter Town Hall; it’s happening Wednesday, July 6, 2011, at 2pm Eastern Time.
Live from the East Room, President Obama will answer questions posted on Twitter with the #askobama hashtag. The whole thing will be streamed live, and if you head over to http://askobama.twitter.com or http://wh.gov/live on Wednesday, you’ll be able to catch all the action. People have been encouraged to ask about their most pressing concerns, namely, jobs and the economy, but no doubt many will be inquiring about the Libyan War.
Come Wednesday, Mr. Jack Dorsey himself, Twitter executive chairman (and co-founder), will be presiding as event moderator. The presidential get-together is expected to last about an hour.
Giving his two cents to the New York Times, Macon Phillips, the White House director of digital strategy, said that Twitter provided a “compelling way to not only get information out but also to understand what people have to say about an issue.” He added that his boss’s team would be “doubling down on [its] online engagement efforts.”
Twitter will be in charge sorting through the People’s questions before the president answers them. Remember to add the hashtag when you tweet yours.
June 21, 2011 by admin · Comments Off
Twitter rankings and Facebook Likes have been all the rage for some time now. If someone isn’t bragging about the number of followers or Likes they’ve so far accumulated, they’re probably busy (breathlessly) citing as proof of importance the number of followers someone else has been piling up. Although there’s hardly a soul left who’s not yet taken note of the accommodating nature of Twitter and Facebook data for ranking purposes, there aren’t very many trying their hand at what SocialGuide.com is trying to do: provide TV ratings from the perspective of social media.
Hailing from Brooklyn and founded by Sean Casey, SocialGuide.com has come up with Social 100, a ranking of what’s most popular on TV according to an analysis of Twitter and Facebook comments. Social 100 is published once a week. A “snapshot” of last week’s audience, as created by the start-up, consists of a total of 966,261 unique watchers who posted 2,305,128 comments about 1,930 TV programs. (Only comments posted while the programs are on are counted.)
Mr. Casey has said that these numbers will prove vital to TV producers when it comes time to figuring out audience tastes and ways to elicit responses from viewers. He’s has also stated his awareness of the potential of social networking to tie viewers together through commenting and shared watching. Beyond that, it seems the Brooklyn people are trying to give the Nielsen ratings a run for their money.
Social 100 -> http://beta.socialguide.com/social100
June 17, 2011 by admin · Comments Off
Thursday was Anthony D. Weiner’s last day as the U.S. Representative for New York’s 9th congressional district. The former Congressman issued his resignation from the same senior center in Brooklyn that once saw him announce his successful 1991 run for City Council.
Just last month Weiner was being thought of as NYC’s next mayor, but his misuse of social media has rendered uncertain his once bright political future. It all started when his political opponents, keeping a very close eye on his Twitter account, noticed that Weiner had sent an indecorous photo of his lower half to a Washington State undergrad. It turned out he had tweeted the photo publicly when he had meant to send it as a private message — a case of Twitter sexting gone very bad. Although Weiner initially claimed his account had been hacked, he was all too soon offering public repentances for the photo and for many more such incidences.
Mr. Weiner joined Twitter in 2009 and in March of this year, Time Magazine praised him for being “able to upload pictures,” having an “actual understanding of hashtags,” and not being “afraid to make fun of himself,” adding, “I mean, just check out his profile picture.” It would only be a few months before Time added the following notice to its feature:
Update: On June 16, Weiner resigned his Congressional seat, ten days after admitting that he’d accidentally Tweeted out at least one lewd photograph of himself. So… perhaps we overstated his savvy just a bit.
Some consolations for the former congressman include TV job offers from the “Entourage” production team and a “20 percent increase over his congressman’s salary” if he joins Flynt Management Group, whose top boss, Larry Flynt, just told the Huffington Post: “I feel that [Weiner’s] unfortunate resignation is a prime example of unfounded political pressure and the hypocrisy that has invaded democracy in Washington D.C.”