There might be a perception that social media sites are made up of hip, urban young adults, but according to research announced by the Retail Advertising and Marketing Association, that’s just a myth. Survey results show that stay-at-home moms are much more likely to be using social media sites such as Twitter, Facebook and MySpace than the average person.
While the 50 percent of average adults are “likely” to use Twitter, the study showed that stay-at-home moms were 60 percent more likely to be posting on the site. The study shows that targeting moms on social networking sites is an area where retailers should focus.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”