Social media marketing project designed to encourage Mexico travel

Latino social network Quepasa.com announced today that it will be collaborating with Mexico’s Tourism Board to create an online initiative aimed at promoting tourism to Mexico, reports Reuters.

According to the article, Quepasa.com plans to promote Mexico’s destinations through online communities, which will index content related to specific destinations and facilitate user interaction via blogs and viral tools. In addition, both Quepasa and Mexico’s Tourism Board plan to approach online travel agencies, hotels and airlines to gain sponsorship for a broader viral campaign using the Quepasa Distributed Social Media platform.

“Over the last several months, Mexico has received an unfair share of negative press,” said John Abbott, CEO of Quepasa. “We believe that the word of mouth nature of our social media platform in combination with content relevant to the North American tourist provides the most effective and authentic solution toward reestablishing Mexico as one of the most attractive tourist destinations in the world.”

-Melanie Saxe

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