Social Media Access via Mobile Browser Sees Triple-Digits

Access to social media sites via smartphones has increased 8.3 points in the past year, from 22.5 percent in January 2009 to 30.8 percent in January 2010, according to recent data from comScore. Access to Facebook via mobile browser increased 112 percent in the same time frame, while Twitter experienced a 347-percent increase.

The study also found that 11.1 percent of all mobile phone users accessed a social networking site via mobile browser, an increase of 4.6 percentage points from last year. According to comScore, much of this growth has been attributed to smartphone owners, 30.8 percent of whom accessed social networking sites on their mobile browsers.

ComScore also revealed that a whopping 25.1 million mobile users accessed Facebook via their mobile browser in January 2010, a 112 percent increase from the previous year. MySpace attracted 11.4 million users in January, while Twitter attracted 4.7 million users.

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