Salesforce.com launches new social media tool

BusinessWeek reports that Salesforce.com, one of the leading names in customer relationship management (CRM) & cloud computing, has launched their own social media tool. Called Chatter, it is designed to help businesses keep track of sales and customer service in an interactive manner. The new product will display profiles of employees and posts about projects they’re working on or the customers they’ve visited.

“I know more about these strangers on Facebook than I do about my own employees and what they’re working on,” said Salesforce.com Chief Executive Marc Benioff during a speech at Dreamforce. “I know when my friends went to the movies, but not when my VP of sales visited our top customer.”

Salesforce.com will begin selling the Chatter software in February 2010. It is designed to integrate with other Salesforce.com CRM products.

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