In 2008, President Obama set the standard for the smart application of social media in extreme politicking. It’s now 2012, and Obama continues on his trail-blazing streak — he’s started a Tumblr, or more precisely, his campaign staffers in Chicago started one for him. Still, it’s more than likely that Obama himself will personally contribute to the blog at some point.
In the meantime, the “fairly nice” staffers have enjoined the American population to make use of Tumblr’s submission feature to share their own stories on the campaign blog, whose exact address is barackobama.tumblr.com. In the words of the staffers:
We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.
On Tumblr, readers can submit text, pictures, and even video. After being up for about week, the stories they’ve collected revolve mostly around unemployment and the trials and tribulations of very real student debt. Lady Gaga and Justin Beiber, who are about as popular as President Obama at the moment, are already on Tumblr. Certainly it won’t be long before republican presidential hopefuls establish their own official Tumblr.