Shakira and Barack Obama may currently be besting Rihanna in Twitter rankings, but the Barbadian songstress is doing her part on the social media scene to change the status quo. Last week, RiRi, as she’s known to her fans, let pop music lovers everywhere get a compete earful of her newest album, “Talk That Talk,” through her Facebook page. The free Facebook streaming came four days before the official November 21st release date.
Today, you can head over to the most impossibly retro-cool record shop around to get your hands on the disc, download it from iTunes, or continue streaming it for free to save some money for Thursday’s feast. The pre-release Facebook streaming of Rihanna’s sixth album was part of “Unlocked,” a big publicity campaign that so far has proved successful.
The Los Angeles Times is reporting that since “Unlocked” began, Rihanna has gained a million new Twitter followers and over 700,000 Facebook fans. The campaign, which got underway in September, involved delegating “missions” to fans; upon their completion, information about Rihanna’s new studio material was revealed.
As of this writing, the first single off “Talk That Talk,” “We Found Love,” is at the top of Billboard’s Hot 100. On the left is the cover of the album’s deluxe edition.