Nokia Buys Social Media Sharing Company

Nokia announced today that it has acquired certain assets of Plum Ventures, Inc., a privately held company that specializes in cloud-based social media sharing and message services. According to Nokia, Plum will be responsible for complementing Nokia’s Social Location services.

eWeek.com calls the move by Nokia an attempt to strengthen its mobile application offerings against the likes of Apple, Microsoft and Research in Motion, reporting that it will use the technology to improve its own Ovi Store.

In a post on Plum’s blog, founder Hans Peter Brøndmo said, “We have come a long way since 2004 when we made our first ‘napkin sketch’ on a sailboat. Today, Plum Groups is a service for those of us that want to share the more private parts of our lives with smaller groups of people we are close to such as family and friends. It fills the need for ‘private’ sharing and conversations.”

Although the terms of the acquisition have not been disclosed, Plum reassures its loyal users that it will continue to operate unchanged.

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