NHL and NBC Announce Facebook Integration for Winter Classic

Fans who watch the National Hockey League’s Winter Classic game between the Pittsburgh Penguins and the Washington Capitals on New Year’s Day will have a chance to experience something unique beyond the outdoor location of Pittsburgh’s Heinz Field. The NHL and NBC announced the “NHL Winter Classic Fan Challenge,” a cross-platform collaboration which utilizes Facebook to create an interactive viewing experience for the home audience.

Viewers can register by signing up through the “Watch And Win” tab on the NHL’s Facebook page. During the game, viewers who register on the Facebook page will be selected at random to win prizes, with a Facebook message being sent to their accounts and shown during the broadcast. Prizes include a Honda CR-Z sport hybrid coupe and trips for four to both Universal Orlando Studios and the 2011 NHL All-Star Game.

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