LinkedIn Looking Less Sedate and Boring

A little over a year after its glitch-free IPO, LinkedIn is receiving kudos from its investors. The company is growing and making money and the value of its shares hasn’t suffered an embarrassingly  pronounced decline à la Facebook. The year that’s gone by has seen LinkedIn’s earnings grow by 89 percent and the release of the first LinkedIn iPad app. Its shares are trading above $100.


With reason to be in especially good spirits, LinkedIn is now going after a more polished look. Last month, it was LinkedIn’s homepage that got done over. This month, it’s LinkedIn’s user profile pages that are getting the treatment.

In a statement sent to The Los Angeles Times, the company said it was “focused on making it easier for LinkedIn members to get more value out of the services we offer by creating simpler, more relevant, more social experiences,”  and that the “new look and feel to the profile is the first step of many more exciting changes to come to the LinkedIn profile later this year.”

LinkedIn users, watch out for more updates this fall and winter. The current crop of changes has moved up the profile summary section and enlarged  the user profile picture and name.

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