Kraft Food Brands Increase Social Media Marketing Efforts

The New York Times reports that two brands of Kraft Foods, Oreo Cookies and Wheat Thins crackers, are planning to increase their social media marketing efforts through sites such as Facebook and Twitter.

According to the NY Times blog post, Oreo Cookies plans to reveal on Monday a revamped Facebook page featuring a mix of global and local content. The new page will also feature a “world’s fan of the week” as it celebrates the brand’s five million Facebook fans outside the United States.

In a similar social media marketing effort, Wheat Thins is starting a campaign to reward consumers of the brand who mention it on Twitter. The Wheat Thins campaign will also include a YouTube channel with clips of a traveling team that gives prizes to brand fans.

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