YouTube has been the property of Google for a good number of years now, but as its parent company reaches out for improved sociability and “sharing” features, the famed democratizing broadcaster of video content still has some maturation to undergo. To help YouTube achieve its full social potential, Google acquired the startup Fflick, along with its sharp development team. The goal is to have Fflick’s developers helm YouTube’s integration into Google+, the online behemoth’s newfangled social network.
Out of Fflick’s team of four developers, Ron Gorodetzky has been getting especially good press — Nathan Olivarez-Giles, a Los Angeles Times tech writer, recently profiled him. In the piece, Gorodetzky says that selling Fflick to Google, a mere six months after launching it, was not a decision he took lightly. Google zeroed in on Fflick’s ability to take social data and content — like tweets and online conversations about movies — to create useful applications. Fflick’s most prominent product was a movie recommendation website based on just such materials.
Although Gorodetzky did not divulge any technical details of how the integration of YouTube was going, he did mention that his bosses were trying to extract more useful information form YouTube comments. He also made it clear that Google had most definitely turned its focus to “sharing.”