Half of Twitter Users Fail to Utilize Service to Full Potential

Although the popular micro-blogging service Twitter has experienced dramatic growth in the number of accounts since last year, 54.9% of users have never tweeted, 55.5% are not following anyone, and 52.7% have no followers, according to a new study from HubSpot.

“Recently, there has been a lot of buzz from mainstream media about the growth of Twitter,” said Brian Halligan, CEO and co-founder of HubSpot. “However, the June 2009 State of the Twittersphere points out that people may not be using Twitter to its full potential.”

The study also found that a significant number (79.79%) of users failed to provide a homepage URL and 75.86% have not entered a bio in their profile. On the data, Halligan added, “If new users aren’t really engaged, should it really be considered growth?”

Still, other users seem to be utilizing the service to its full potential. The study found that Twitter has a large number of users who are following exactly 2,000 users, the maximum number of followers permitted by the micro-blogging service. According to HubSpot, the figures indicate that many active users are intentionally trying to gain as many followers as possible to increase their reach.

Despite the fact that more than half of Twitters users have never tweeted, the micro-blogging service continues to grow at an astounding rate. Last year, HubSpot reported that Twitter grew at a rate of 5,000 to 10,000 new accounts per day. According to this year’s numbers, “that rate has since accelerated and it has reached a point where it is futile to attempt to generate a flat growth rate number.”

-Melanie Saxe

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