In an effort to increase interest in the 2010 Fusion, Wired reports that Ford Motor Company is engaging in a social media campaign and contest that will lead to some Fusion drivers getting the remaining payments on their car made for them.
According to Ford, Fusion drivers with “a minimum of 100 Facebook friends and an active photo collection” will be able to enter the Fusion 41 contest, a cross-country relay race named after the Fusion’s highway fuel rating of 41 mph. Ford says that they will choose winning teams “based on their ability to complete the activities and provide proof by uploading photos and videos to various social media sites, including Facebook.”
“Fusion 41 is a fun way to engage customers and get them talking about the all-new 2010 Fusion,” Ford Experiential Marketing manager Jeff Eggen said in a statement. “There’s no better way to spread the word about our new products than by putting them into the hands of prospective customers and enabling them to experience our vehicles firsthand.”