iClimber Social Media Marketing Blog

Katherine Losse, Once Facebook Employee Number 51, Pens “Tell-All”

admin — Wed, 16 May 2012 22:32:02 +0000

If you’re looking for an insider’s view of Facebook, it’s almost here. The 26th of June, Katherine Losse’s The Boy Kings: A Journey Into the Heart of the Social Network will be out in print. Free Press, a Simon & Schuster division, is publishing. Losse is Mark Zuckerberg’s former personal writer. She worked at Facebook from 2005 to 2010, and was Facebook’s 51st hire. According biographical details currently circulating the web, Losse first worked as a Facebook customer service representative. Subsequently, she took on the role of ghostwriter for the Big Boss. Although unconfirmed, the Phoenix, Ariz.-native is credited with authoring most of Zuckerberg’s emails during her tenure. At the moment, Losse lives the life of a writer in Marfa, Texas.

Whether investing or not investing in Facebook stock this month, a lot of folks will be keen on getting new clues to Facebook’s rise to the top of the Internet totem pole. Losse’s non-fiction work is being marketed as a “tell-all,” so the book’s guaranteed to stir up interest. Facebook’s IPO is expected by May 18th.

Other well-known tomes about Facebook history and lore include The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius and Betrayal by Ben Mezrich and The Facebook Effect by David Kirkpatrick. David Fincher’s Oscar-winning film, The Social Network, was based on Mezrich’s work.

http://www.hollywoodreporter.com/news/facebook-mark-zuckerberg-katherine-losse-insider-memoir-325640

Details on the Recent Google Penguin & Panda Updates

admin — Fri, 11 May 2012 20:45:51 +0000

In a new article published in SearchEngineWatch.com, Submit Express CEO Pierre Zarokian sheds light on Google’s most recent algorithm changes, Panda 3.5, 3.6, and the Penguin update.

Available on May 11, Insights From the Recent Penguin & Panda Updates provides valuable information about the latest algorithm updates through in-depth analysis of the sites that have been affected by the changes. The article also offers useful white hat techniques for recovery after the updates. Valuable and insightful, Zarokian’s article is a must-read for SEO professionals, site owners and web developers.

Airtime, Sean Parker’s New Platform, Due Out June 5th

admin — Wed, 09 May 2012 00:23:25 +0000

Sean Parker, famous co-founder of Napster (and famously played onscreen by Justin Timberlake), has teamed up again with Shawn Fanning — they created Napster together. For their latest project, they’ve produced Airtime. What’s that, you ask?

It’s a start-up that will make its namesake platform public June 5th. Once on it, users will be able to meet new people as they broadcast live video. It’s already possible to sign up for the service through Facebook Connect.

Currently, most of Airtime’s homepage is dedicated to showcasing the pedigree of its investors, a small sample of which includes Andreessen Horowitz, Ashton Kutcher, and will.i.am. If you’re not signed up for early use, more information about the service can be gleaned from the company’s terms of service and privacy policy.

According to the latter, you may own the content you create on the site, but by using the platform, you agree to license any and all your content to Airtime, perpetually. Direct from the source:

Airtime provides you with the opportunity to create, submit, post, display, transmit, perform, publish, distribute or broadcast content and materials, including, without limitation, video, text, images and other materials (collectively “User Content”). You grant Airtime and its successors a worldwide, non-exclusive, royalty-free, perpetual, sublicensable and transferable license to use, copy, distribute, transmit, modify, prepare derivative works of, publicly display, and publicly perform any such User Content, including without limitation, for the purposes of commercially promoting the site.

http://allthingsd.com/20120508/napster-founders-airtime-to-debut-june-5/

Small Social Networks on the Rise

admin — Tue, 17 Apr 2012 00:03:08 +0000

There’s no doubt in anyone’s mind that when it comes to social networks, gargantuan Facebook reigns supreme. However, after eight years of unprecedented growth and the accumulation of enough clout to make an indelible imprint in the world for decades to come, the company that next month will go public on Nasdaq is now facing competition from so-called “disruptive technologies.” What are these?

They’re smaller social networks like Instagram, already bought by Facebook, and Path that allow folks online to socialize within a less public network. Although it seems counterintuitive, it’s not. People still like the medium that social networks provide for sharing pictures and life updates but, increasingly, they’re seeking to do it within more confined parameters. Also, they want to do it using their mobile devices.

Because what you want to share with your best friends rarely coincides with what you’d like to share with co-workers, companies are springing up that cater to the desire for more easeful selective sharing. The new social networks, by virtue of their not having reached the scale of Facebook, give users the feeling — perhaps unfounded — of greater privacy, and it’s precisely that which invites more relaxed sharing. Let’s face it, no one really wants to keep meticulous track of who has access to what on their FB profile.

San Jose State Business professor Randall Stross just wrote about the subject for the New York Times, and although he believes that the smaller networks do not pose any real competition to the giants, FB’s $1 billion buyout of Instagram begs to differ. Above, an image of a user’s Path interface.

http://www.nytimes.com/2012/04/15/business/path-familyleaf-and-pair-small-by-design-social-networks.html?ref=technology

Benefits of Social Media Marketing

admin — Mon, 16 Apr 2012 05:10:34 +0000

There is a good article posted at GeekZu.com called “Benefits of Social Media Marketing”
Here are the benefits it outlines:
- Social Media Marketing is a Cheaper Advertising Alternative
- Social Media Marketing Improves Competition
- Social Media Marketing Helps Create a Reputable Brand
- Creating an Online Customer Service Presence

You can click here to read the full article.

Instagram Goes Android, Bought by Facebook for $1 Billion

admin — Thu, 12 Apr 2012 00:42:16 +0000

Instagram hit the App Store October 2010 as a free, photo-sharing social network for iPhones, iPads, and iPod Touches. Although it’s expanded to Androids, and its pictures can be shared on the Web, it’s still strictly a mobile app. Instagram became big with the under-25 crowd, whose members loved to post vintage-y looking snapshots with a little help from the app’s sixteen filters for digital photos. Like on Twitter, posters could follow and be followed, and like on Facebook, users could comment on pictures.

Facebook saw a dangerous rival, and before Instagramers finished complaining about the April influx of Android users, the news spread that Facebook had just bought the 13-employee company for $1 billion. Suddenly, Instagram was losing some of its cool, though going mainstream always means more money.

About the purchase, Mark Zuckerberg said: “It’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”

Above, the Kodak Instamatic is pictured — it’s the old-school cam, along with the Polaroid, that inspires the look of Instagram’s filters.

http://www.latimes.com/business/technology/la-fi-tn-why-facebook-bought-instagram20120409,0,7157117.story

The Advantages of Social Media Profiles for Your Business

admin — Mon, 09 Apr 2012 22:24:29 +0000

One of the most powerful ways to boost your Internet marketing efforts is to create and market social media profiles on sites such as Facebook, Twitter, LinkedIn, and YouTube. The creation and marketing of social media profiles on popular social networking sites allows companies to engage with their clients within an online community. Through social media, companies can connect with customers and create long-lasting relationships. Social media can also be used to:

Create and preserve your brand name: Before you can get better brand awareness online, you need to build your band. Creating profiles on social networking sites can help your business to build your brand name and lock it down. With a solid brand name online, you’re less likely to lose it to similar companies with the same name or sneaky cybersquatters.

Boost link building efforts: While social media campaigns can help boost visibility of your site and gain traffic, they can also help boost links. With the creation of company profiles and links on social media sites, businesses can partake in natural linking efforts that are awarded by the search engines.

Get better rankings in Google Local/Maps: Major search engines, including Google, look for the number of times your business is mentioned on trusted sites on the web. Creating a social media profile on popular sites supports SEO strategies and boosts rankings.

Manage your online reputation: Social networking profiles will allow you to better monitor your online reputation. Many of these profiles will end up ranking high in the search engines, therefore pushing down any unwanted reviews from other websites.

In addition to the benefits mentioned above, social media campaigns have the power to keep your customers loyal. iClimber offers social media profile creation and marketing services customizable to the needs of your business.

Beyoncé Gets Hip to Sharing: Releases 100+ Family Photos

admin — Sat, 07 Apr 2012 00:21:24 +0000

Beyoncé Knowles’ Tumblr, www.beyonce.tumblr.com , just went live, and it’s prefaced with a sweet, handwritten note that reaches out to the Social Web: “This is my life, today, over the years — through my eyes. My family, my travels, my love. This is where I share with you. This will continue to grow as I do,” says the singer-actress before adding her autograph. The same day, Knowles sent off her first tweet to give news of the completed revamp of her official Web site, Beyonce.com. She’s had a Twitter account for years, but had never actually posted anything.

Beyoncé’s younger sister Solange, on the other hand, was an early Twitter star. She continues to tweet and is an avid poster of family pictures on her own blog, so it’s not really a stretch to say that kid-sis Solange may be having a marked influence on her supremely famous older sibling. And that makes sense because the first two pictures on the Tumblr blog show Solange and Beyoncé together.

Despite her fierceness on stage, Beyoncé is known for being intensely reticent about her private life. It even took what seemed like forever to even refer to Jay-Z as her husband in public, even though everyone knew the super duo had tied the knot. Earlier this year Beyoncé also choose Tumblr to release photos of her three-month-old daughter, Blue Ivy.

Submit Express to Exhibit at Ad-Tech SF April 2-4

admin — Mon, 26 Mar 2012 22:18:31 +0000

Our parent company Submit Express will be exhibiting at Ad-Tech SF next week in SF, April 2-4, 2012. We will be on the second floor. If you are attending, please stop by to find out about our services, which include: SEO, PPC Advertising Services, Reputation Management, Link Building, Landing Page Design and Oprtimization, and social media marketing services.

This will be a big show. They will have many great speakers speaking on topics such as internet marketing and social media marketing. In addition, there are hundreds of exhibitors exhibiting.

Facebook: Don’t Hand Over Or Request Profile Passwords

admin — Sat, 24 Mar 2012 00:59:11 +0000

Recently, media outlets have been reporting about a new jobseeker experience: would-be employers requesting Facebook passwords to vet comportment online. The reports have said that the job applicants were asked, and not forced, to hand in their passwords, but the inherent imbalance of power between the parties involved makes it seem a lot like coercion. Don’t hand over your password and you won’t get the job, seems to be the subtext of the request.

Facebook has taken action on the matter: as of today, the company deems it a violation of its Statement of Rights and Responsibilities to share or solicit a Facebook password. The announcement of the change in rules was made on the company’s Web site. Erin Egan, Facebook’s chief privacy officer wrote the announcement. In her words:

In recent months, we’ve seen a distressing increase in reports of employers or others seeking to gain inappropriate access to people’s Facebook profiles or private information. This practice undermines the privacy expectations and the security of both the user and the user’s friends. It also potentially exposes the employer who seeks this access to unanticipated legal liability.

Facebook is already being applauded for standing up for the privacy of its users, at least in this matter.

https://www.facebook.com/notes/facebook-and-privacy/protecting-your-passwords-and-your-privacy/326598317390057