Facebook is now getting its feet wet with the lukewarm waters of bundled emails. Perhaps not especially desirous of hearing the grumbling that LinkedIn can’t seem to escape, about swamped inboxes with unread company notifications, Facebook has decided to take action on the matter. So, instead of hoping that its over 700 million users start learning to manage their inbox settings, Zuckerberg’s clan is changing its own way of keeping users informed. Here’s what the company is saying:
We’re testing a feature for people who are very active on Facebook and receive lots of email notifications from us. We’ll provide a new summary email and turn off most individual email notifications. If you want to turn them back on, there’s a control in your account settings.
The high volume of email notifications occurs because an email is generated every time one of your friends tags you in a Saturday-party picture or invites you to a bonfire. Over days, and weeks (to say nothing of months) the emails pile up. If you’re part of the testing group, your account settings will be changed, without your consent, but you can return them to how they were by going to Account Settings and manually un-checking Email Frequency.