CNN.com reports that a recent study by market research firm Nielsen Claritas confirms what many social media users already suspected – there is a distinct difference between users of MySpace and Facebook. However, while most people would suspect that the difference would be primarily age-based, with MySpace users tending to be younger than Facebook users – the research shows that the divide runs deeper.
The research showed that affluence is a major factor in which social media network people use. Specifically, more affluent social media users tend to flock to Facebook, while less affluent people tend to use MySpace.
Almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users. Meanwhile, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.
