Airtime, Sean Parker’s New Platform, Due Out June 5th
May 8, 2012 by admin · Leave a Comment
Sean Parker, famous co-founder of Napster (and famously played onscreen by Justin Timberlake), has teamed up again with Shawn Fanning — they created Napster together. For their latest project, they’ve produced Airtime. What’s that, you ask?
It’s a start-up that will make its namesake platform public June 5th. Once on it, users will be able to meet new people as they broadcast live video. It’s already possible to sign up for the service through Facebook Connect.
Currently, most of Airtime’s homepage is dedicated to showcasing the pedigree of its investors, a small sample of which includes Andreessen Horowitz, Ashton Kutcher, and will.i.am. If you’re not signed up for early use, more information about the service can be gleaned from the company’s terms of service and privacy policy.
According to the latter, you may own the content you create on the site, but by using the platform, you agree to license any and all your content to Airtime, perpetually. Direct from the source:
Airtime provides you with the opportunity to create, submit, post, display, transmit, perform, publish, distribute or broadcast content and materials, including, without limitation, video, text, images and other materials (collectively “User Content”). You grant Airtime and its successors a worldwide, non-exclusive, royalty-free, perpetual, sublicensable and transferable license to use, copy, distribute, transmit, modify, prepare derivative works of, publicly display, and publicly perform any such User Content, including without limitation, for the purposes of commercially promoting the site.
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http://allthingsd.com/20120508/napster-founders-airtime-to-debut-june-5/
Small Social Networks on the Rise
April 16, 2012 by admin · Comments Off
There’s no doubt in anyone’s mind that when it comes to social networks, gargantuan Facebook reigns supreme. However, after eight years of unprecedented growth and the accumulation of enough clout to make an indelible imprint in the world for decades to come, the company that next month will go public on Nasdaq is now facing competition from so-called “disruptive technologies.” What are these?
They’re smaller social networks like Instagram, already bought by Facebook, and Path that allow folks online to socialize within a less public network. Although it seems counterintuitive, it’s not. People still like the medium that social networks provide for sharing pictures and life updates but, increasingly, they’re seeking to do it within more confined parameters. Also, they want to do it using their mobile devices.
Because what you want to share with your best friends rarely coincides with what you’d like to share with co-workers, companies are springing up that cater to the desire for more easeful selective sharing. The new social networks, by virtue of their not having reached the scale of Facebook, give users the feeling — perhaps unfounded — of greater privacy, and it’s precisely that which invites more relaxed sharing. Let’s face it, no one really wants to keep meticulous track of who has access to what on their FB profile.
San Jose State Business professor Randall Stross just wrote about the subject for the New York Times, and although he believes that the smaller networks do not pose any real competition to the giants, FB’s $1 billion buyout of Instagram begs to differ. Above, an image of a user’s Path interface.
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Benefits of Social Media Marketing
April 15, 2012 by admin · Comments Off
There is a good article posted at GeekZu.com called “Benefits of Social Media Marketing”
Here are the benefits it outlines:
- Social Media Marketing is a Cheaper Advertising Alternative
- Social Media Marketing Improves Competition
- Social Media Marketing Helps Create a Reputable Brand
- Creating an Online Customer Service Presence
You can click here to read the full article.
The Advantages of Social Media Profiles for Your Business
April 9, 2012 by admin · Comments Off
One of the most powerful ways to boost your Internet marketing efforts is to create and market social media profiles on sites such as Facebook, Twitter, LinkedIn, and YouTube. The creation and marketing of social media profiles on popular social networking sites allows companies to engage with their clients within an online community. Through social media, companies can connect with customers and create long-lasting relationships. Social media can also be used to:
Create and preserve your brand name: Before you can get better brand awareness online, you need to build your band. Creating profiles on social networking sites can help your business to build your brand name and lock it down. With a solid brand name online, you’re less likely to lose it to similar companies with the same name or sneaky cybersquatters.
Boost link building efforts: While social media campaigns can help boost visibility of your site and gain traffic, they can also help boost links. With the creation of company profiles and links on social media sites, businesses can partake in natural linking efforts that are awarded by the search engines.
Get better rankings in Google Local/Maps: Major search engines, including Google, look for the number of times your business is mentioned on trusted sites on the web. Creating a social media profile on popular sites supports SEO strategies and boosts rankings.
Manage your online reputation: Social networking profiles will allow you to better monitor your online reputation. Many of these profiles will end up ranking high in the search engines, therefore pushing down any unwanted reviews from other websites.
In addition to the benefits mentioned above, social media campaigns have the power to keep your customers loyal. iClimber offers social media profile creation and marketing services customizable to the needs of your business.
Beyoncé Gets Hip to Sharing: Releases 100+ Family Photos
April 6, 2012 by admin · Comments Off
Beyoncé Knowles’ Tumblr, www.beyonce.tumblr.com , just went live, and it’s prefaced with a sweet, handwritten note that reaches out to the Social Web: “This is my life, today, over the years — through my eyes. My family, my travels, my love. This is where I share with you. This will continue to grow as I do,” says the singer-actress before adding her autograph. The same day, Knowles sent off her first tweet to give news of the completed revamp of her official Web site, Beyonce.com. She’s had a Twitter account for years, but had never actually posted anything.
Beyoncé’s younger sister Solange, on the other hand, was an early Twitter star. She continues to tweet and is an avid poster of family pictures on her own blog, so it’s not really a stretch to say that kid-sis Solange may be having a marked influence on her supremely famous older sibling. And that makes sense because the first two pictures on the Tumblr blog show Solange and Beyoncé together.
Despite her fierceness on stage, Beyoncé is known for being intensely reticent about her private life. It even took what seemed like forever to even refer to Jay-Z as her husband in public, even though everyone knew the super duo had tied the knot. Earlier this year Beyoncé also choose Tumblr to release photos of her three-month-old daughter, Blue Ivy.
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www.beyonce.tumblr.com
www.beyonce.com
Submit Express to Exhibit at Ad-Tech SF April 2-4
March 26, 2012 by admin · Comments Off
Our parent company Submit Express will be exhibiting at Ad-Tech SF next week in SF, April 2-4, 2012. We will be on the second floor. If you are attending, please stop by to find out about our services, which include: SEO, PPC Advertising Services, Reputation Management, Link Building, Landing Page Design and Oprtimization, and social media marketing services.
This will be a big show. They will have many great speakers speaking on topics such as internet marketing and social media marketing. In addition, there are hundreds of exhibitors exhibiting.
Social Media Efforts Improve Grammy Awards’ Ratings
February 13, 2012 by admin · Comments Off
Today, the producers behind the Grammy Awards show are congratulating themselves and toasting the 40 million TV viewers that tuned in Sunday night to watch Adele win six Gramophone statuettes. They’re also understandably reeling, like pretty much everyone else in the industry, from the unexpected death of six-time Grammy award winner Whitney Houston, who passed away Saturday.
In fact, many point to Houston’s death as the unintended prong that hooked all those millions into watching the show. It seems that the 2012 viewership doubled the numbers of the 2011 Grammys, and even beat the massively popular Super Bowl XLVI in terms of social media commentary, at least according to Bluefin Labs, a research company from Cambridge, Mass., that studies such relations.
CBS, the TV network that aired last night’s music awards show, is claiming to have been deeply engaged in sparking off online interest for the show. Those performing, receiving awards, or simply in attendance were encouraged to discuss the show in all the social media outlets they participate in. Apps for the iPhone and iPad were also created by the network and it’s saying that these pulled in a million users, approximately. Critics, on the other hand, are carping about the lack of a 2012 Grammys online streaming and the delayed broadcast for the West Coast.
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http://bluefinlabs.com/blog/wp-content/uploads/2012/02/2012-Grammy-Awards-Infographic.png
Kickstarter Doubles Million Dollar Milestone Celebration
February 10, 2012 by admin · Comments Off
Yesterday, the Champagne bottles were out at Kickstarter’s headquarters in New York. The popular crowd-funding site reached a big milestone twice on the same day: two projects it featured surpassed the one-million-dollar mark in funding. Elevation Dock was the first to do so and it was swiftly followed by Tim Schafer’s Double Fine project. In the latter, the project raised its one million dollars in less than twenty-four hours after first being introduced on the site. Kickstarter’s previous funding record was $942,579.
It’s possible that the flurry that Elevation Dock’s big funding created provided the extra oomph that set Double Fine’s funding into hyper-gear, but the fact of two massively (for Kickstarter) successful campaigns also underscores the site’s money-raising prowess. In other words, it was no fluke!
If you have an idea, take it to Kickstarter to raise funds from the online crowd. It hasn’t escaped media observers that a full ten percent of Sundance’s 2012 features received financial backing through Kickstarter. That means 17 films, including “Ai Weiwei: Never Sorry” and “Mosquita y Mari.”
Yesterday, the staff watched and celebrated as the magical numbers were reached and exceeded. The picture above was tweeted by the Kickstarter staff along with their good wishes to the two exceptional projects. Hats off!
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Effort Underway to Replicate Silicon Valley Near Harvard University
January 30, 2012 by admin · Comments Off
Last Friday, inside Harvard University’s Maxwell Dworkin lecture hall, Patrick S. Chung, W. Hugo Van Vuuren, and Harry Weller introduced the Experiment Fund, which will represent “seed money” along with structural and networking support to exceptional student entrepreneurs in the Cambridge-Boston area. Among those eligible for funding will be students from Harvard, MIT, and Boston University.
The fund is also being wielded as a promising cork to a genuinely unflattering brain-drain: Cambridge-centered entrepreneurs tend to leave town for the advantages that California’s Silicon Valley offers. Two of Harvard’s highest high flyers, Mark Zuckerberg and Bill Gates, after all, famously dropped out of the school to develop their own tech companies.
The idea behind the fund is to provide budding scholar-entrepreneurs with the tools they need to propel their ideas forward without needing to leave the school or geographical area altogether. With the fund, approximately four to six startups would be eligible for early capital in sums ranging from $250,000 to $500,000.
The Harvard Crimson quoted from an email sent by Harry Weller in which he explained that the fund was “not an incubator or grant-giving organization,” but a resource for investment that can help campus scholar-entrepreneurs “grow with seed capital, consistent guidance, and unparalleled access to experts.”
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http://www.thecrimson.com/article/2012/1/27/experiment-fund-seas-investment/
SOPA and PIPA Disowned By President, Republican Senators, and the Public
January 19, 2012 by admin · Comments Off
On Wednesday, Internet users came together to denounce two bills making their way through the American legislature: the Stop Online Piracy Act and the Protect Intellectual Property Act, also known as SOPA and PIPA. Many took directly to the streets, but the overwhelming majority expressed their opposition by spreading information about the issue on online social networks, signing petitions, writing emails to congress, calling their representatives’ offices (incredibly retro for some), and of course, tweeting about it.
Among the biggest organizers of the widespread protests were Wikipedia, Google, WordPress, and Reddit. These organizations have a lot to lose if the bills become laws. The regulatory measures being considered threaten to hold these institutions, already profoundly entrenched in people’s everyday lives and heavily dependent on user-generated content for their business, legally accountable for the copyright infringes of their millions (soon to be billions) of users.
The extent of the opposition demonstrated yesterday even caused two Republican senators to withdraw their support for the bills: Senator Marco Rubio, from Florida, and Senator John Cornyn, from Texas, no longer back the bills. President Obama expressed his non-support Saturday.
Speaking to the New York Times, Cary H. Sherman, the chairman and CEO of the Recording Industry Association of America delivered a quip telling of the uphill battle currently faced by the entertainment industry: “It’s very difficult to counter the misinformation when the disseminators also own the platform.”
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