Negative SEO Becoming a Big Problem

As the Web becomes more crowded, people are finding new ways to peg down competitors. Negative SEO, a destructive weapon that aims for search rankings, is gaining new ground. Negative SEO metes out its damage through intrusion, duplicate content, and link spamming. If you want to meet Negative SEO’s unsparing attacks with unsparing vigilance, start reading Pierre Zarokian’s (CEO of Submit Express) recent article on the topic. It was published at www.sitepoint.com and you can read the full article by following the link below:

http://www.sitepoint.com/can-negative-seo-really-get-your-site-penalized/

SEO Basics: The Power of Review and Analysis Services

So you’ve launched a new business and a beautiful website — congratulations! But there’s one problem: your customers can’t seem to find you in the major search engines. Sound familiar?

Most businesses contact SEO companies after they’ve created their websites. Often times, they are searching for a miracle service to get more traffic to their sites. While this is understandable, what they don’t realize is that SEO begins with fixing existing issues. In other words, before an SEO company can implement internet marketing tactics, it will need to identify and repair existing problem areas on your site.

Unfortunately, many websites are oozing with major problems such as duplicate content and poor-quality back links that violate Google best practices. This is why it’s important to find an SEO company that offers review and analysis services to help find and fix existing issues with your site before integrating other internet marketing tactics.

In order to get traffic to your site, it has to be friendly to customers as well as the search engines. The fact is designing a beautiful website doesn’t bring traffic to your site; proper search engine optimization does. So before you invest in SEO services, find an experienced SEO agency that offers comprehensive review and analysis services of your site. This SEO agency should be able to not only identify problem areas, but also come up with proven solutions for repair and recovery.

Visit www.topseos.com to learn more about how to find the best agency for your needs.

Google Penguin Update Interview With Our CEO Pierre Zarokian

Pierre Zarokian, CEO of Submit Express, was interviewed by Murray Newlands at LeadsCon Las Vegas 2012. The interview touched on the Google Penguin update and other trending topics in the world of search engine marketing. See the interview for yourself to get the lowdown on diversifying your lead generation strategies, the uptick in purchases of existing Web sites and expired domain names, and the growing importance of getting the “age factor” into brand-new sites.

Video:

Pierre Zarokian Breaks Down Negative SEO for SEO-News

Today, SEO-News.com featured an article written by Pierre Zarokian, CEO of Burbank’s own Submit Express. The article, titled “How to Protect Your Site from Negative SEO," provided a primer on negative SEO and the ways site owners could escape (or recover from) its nefarious effects. To find out more about how to prevent lowered search engine rankings, go to http://www.seo-news.com/how-to-protect-your-site-from-negative-seo/ to read the full article on the SEO-News website.

Read More:

http://www.seo-news.com/how-to-protect-your-site-from-negative-seo/

Details on the Recent Google Penguin & Panda Updates

In a new article published in SearchEngineWatch.com, Submit Express CEO Pierre Zarokian sheds light on Google’s most recent algorithm changes, Panda 3.5, 3.6, and the Penguin update.

Available on May 11, Insights From the Recent Penguin & Panda Updates provides valuable information about the latest algorithm updates through in-depth analysis of the sites that have been affected by the changes. The article also offers useful white hat techniques for recovery after the updates. Valuable and insightful, Zarokian’s article is a must-read for SEO professionals, site owners and web developers.

Submit Express to Exhibit at Ad-Tech SF April 2-4

 

Our parent company Submit Express will be exhibiting at Ad-Tech SF next week in SF, April 2-4, 2012. We will be on the second floor. If you are attending, please stop by to find out about our services, which include: SEO, PPC Advertising Services, Reputation Management, Link Building, Landing Page Design and Oprtimization, and social media marketing services.

This will be a big show. They will have many great speakers speaking on topics such as internet marketing and social media marketing. In addition, there are hundreds of exhibitors exhibiting.

Our friends at Engage: BDR are going to be holding an afterhours party at “The Ambassador” on April 3rd from 9PM to 1AM. The party will feature DJ Spider. Ted Dhanik the CEO of Engage BDR has been known to hold the best parties at Ad-Tech. Free drinks and lot’s of beautiful people are always present. Don’t miss it. RSVP for the Party here.

Why Landing Page Design is so Important

The place where people “land” after conducting an online search, selecting an ad, or opening an email, landing page design has become an important part of internet marketing. Without a quality landing page, users might not be convinced to take any action, even if your rankings are high in the SERPs (search engine results page). This is why it is very important to design a powerful landing page that focuses on conversions.

The question is: Is there a standard template for the ideal landing page? The simple answer is no; landing page optimization is an ever-evolving project, and search engine optimization professionals are constantly tweaking their campaigns to test out the latest tricks. However, there are certain design rules that can improve your landing page.

The fact is a powerful landing page can turn a mere browser into a buyer, or a surfer into a spender. There are many elements involved in landing page optimization, ranging from the look and feel of the page to a strong call to action.

Without the right skills, including Web design, analytics, and data, site owners simply don’t have the means to conduct testing on their own. This is why it is important to trust a team of professionals that can help you with proper landing page design optimization. Submit Express, a leading internet marketing firm in Burbank, CA, offers premium landing page optimization services that serve both the business owner and the online user.

The Advantages of Hiring an SEO Agency

Select your SEO agency wisely and you’ll be on track to improved online traffic and more engagement from your online audience. Folks in the business know that improved audience engagement is a surefire indication of incoming rises in profits or in the faster attainment of the particular goals of your site. If the purpose of your online portal is to recruit volunteers, you’ll have an immensely easier time going about it if the majority of the inquiries you receive from online visitors come from people who want to participate. You are probably all too familiar with how taxing it can be to your resources to field questions or comments unrelated to your enterprise.

Dealing with these types of issues is where SEO companies excel. They are the places to turn to when your in-house staff doesn’t have the time, or expertise, to craft compelling write-ups that can captivate and persuade readers; or, maybe they’re unable to implement changes to your site’s design that makes it be more in tune with major search engines.

What else can an SEO company do for you? It can help you construct a better image of whom, precisely, your core audience is. If you want to expand beyond it, say reach folks in a neighboring town that could be more responsive to your business, then delving into SEO work is the way to go. And although search engine optimization is primarily concerned with the search engines, part of its work today also involves “social media optimization.” Say Yes to improvements by saying Yes to SEO.

How to Remove Negative Reviews on Ripoffreport.com and Yelp

It happens to the best of businesses: an unhappy customer posts a negative review on the Internet about your product or service and it spreads faster than wildfire. Whether it is posted on a consumer complaint site such as Ripoffreport.com or a local review site such as Yelp, negative reviews on the web can damage your online reputation and destroy your business. For many business owners, this is a horrible nightmare come true.

While businesses have had to deal with unhappy customers long before the advent of the Internet, the web adds insult to injury by keeping a permanent record of negative or unflattering content. Unfortunately, negative reviews on sites such as Ripoffreport.com and Yelp are especially damaging because they appear prominently in search results.

So how does one remove negative reviews on sites like Ripoffreport.com and Yelp? Is there such a service as Ripoff Report Removal Service? Or are businesses forever doomed with unflattering information on the web? The answer is not that simple. Unfortunately, there is no sure fire way to remove negative reviews or content from the web. But there is hope.

The solution to combating negative reviews on the Internet is through effective online reputation management. You cannot actually remove negative listings from these sites or from the search engines, but through a combination of SEO techniques and social media marketing strategies, you can suppress the negative information about your business.

Many of the strategies, including link building, social media marketing, and reputation monitoring, are designed to burry negative content by lifting positive content higher in search engine rankings. Submit Express, our parent company, offers businesses a variety of reputation management services, including the Ripoff Report Removal Service and Yelp Negative Review Repair service.

In addition, from our social media marketing services site iClimber, we offer social media profile creation service. Social media profiles have proven to be real powerfull in the search engines and often most company social profiles rank highly for their company names. The goal for you should be to own the Top 10 or even Top 20 results in the search enines for your company name. You should have control of all the sites listed in the Top 10, that way nobody can write anything negative about you and have it appear in the top 10. This is not an easy taks and it is best if you let professionals help you.

Company Develops Great Promotional and Link-Baiting Idea

By Pierre Zarokian, CEO of Submit Express/iClimber

How do you get the most for your promotional dollar? Online gift basket company GourmetGiftBaskets.com is a prime example of how to take an eye-catching stunt and turn it into a long-term tactic to increase publicity and links to their site. I was on hand at Blog World 2010 in Las Vegas when they rolled out the first part of their plan, and I can tell you that it was pretty ingenious.

On October 15, they set a Guinness World Record by brewing the world’s largest cup of coffee. It took eight hours to make the coffee and fill the specially-designed eight-foot by eight-foot cup, but when it was done they had filled a cup with 2,010 gallons of Colombian Arabica coffee provided by the Kerry/X Café of Princeton, MA – the equivalent of 32,160 regular cups of coffee. GourmetGiftBaskets.com shattered the previous record set in 2007 of 911.5 gallons – they more than doubled it!

They then turned around and set a second world record the next day for the largest cup of iced coffee ever made, successfully cooling the coffee to 45 degrees just before the show closed. It was two world records in two days for GourmetGiftBaskets.com.

I was at the show and saw the coffee firsthand, and I can tell you that it was amazing. It really was a feat of modern engineering – it required two 60-amp, 208-volt three-phase power supplies, two directly plumbed water lines providing three gallons per minute and the equivalent of 89,305 times the amount of coffee needed to brew your standard eight ounce cup of coffee. The cup was created for the world record effort by Chisel Productions Inc. of Georgia while the hard, polyurethane cup with a storage tank that served as a foundation was designed by Terracon Corporation of Boston. In order to break the world record, coffee baristas were up at 4 a.m. in order to finish filling the coffee cup by noon.

I spoke to show personal again at the end of the show about plans for the cup. My thought was that with something that big, it might be cheaper to destroy it than to ship it. However, the staff told me that they planned to ship it back to the company’s offices. Perhaps they want to try to break the record another time.

Obviously the main purpose of breaking such records is for publicity. I spoke to some of the booth staff about how much it cost to put on this stunt. They told me that it cost them about $70,000 to build the cup and ship it to the show. It also took them about one and a half months to build the cup and about eight hours to fill the cup with coffee using two high-volume coffee dispensers, which were donated by Bunn-O-Matic of Springfield, IL and produce 225 gallons of coffee per hour. After it was done, they drained the coffee in seven hours.

Since this was done at the show floor, it attracted a lot of attention and was the talk of the show. Logo Loc LTD of New Hampshire handed out t-shirts to commemorate the world record while the California company Marich Confectionary handed out samples of chocolate-covered coffee beans to keep the crowd buzzing.

It also was a great PR opportunity and the pictures and videos from the event showed up at blogs and online news sites throughout the world. They were even mentioned on ABC-TV’s “Good Morning America.” It was a great PR stunt no matter how you cut it.

However, GourmetGiftBaskets.com was very smart and found a way to extend the usefulness of the stunt. They’ve put together a contest where they are offering prizes of free gift baskets for bloggers who mention their world record in a blog post. It’s a sneaky way to encourage people to write about the stunt after the fact, along with providing valuable link bait which will help in the site’s overall SEO campaign.

This is a perfect example of how SEO tactics, public relations, marketing and advertising can all work together in a synergistic campaign. By combining different elements, GourmetGiftBaskets.com was able to create a program that extended a one-off event well beyond its original date and maximize its value. It’s something that all companies should consider when putting together marketing campaigns.

At the end of the show, the staff was nice enough to give me and one of our own booth staff two free gift baskets, which you can see in the picture below.

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