Earlier today, Twitter invited the press to its still-under-construction new digs on San Francisco’s busy Market Street to announce some big news: a site redesign is going live before January. The updates are meant to make Twitter even more engaging and interactive. The overriding principle for the adjustments seems to have been making the site more accessible and easy to use, for both ordinary people and for advertisers. As it could only have been expected, a hashtag has been created for the new Twitter design: #LetsFly.
Dick Costolo, Twitter’s CEO, was quoted as saying: We are going to offer simplicity in a world of complexity.” Those who attended the conference did not miss the fact that many of the redesign’s aspects harked back to the Jobs-ian/Ive-ian minimalist aesthetic. Jack Dorsey, Twitter’s co-founder and current executive chairman, has called Steve Jobs his “mentor from afar.”
Because the company is looking to court advertisers, it needs to demonstrate Twitter’s potential for attracting and retaining readers. With the new design, embedding and watching videos in tweets will be much simpler and pages for brands will have more space for content. As of now, the company has no plans to charge for this additional space, but it’s only open to Disney, Pepsi, American Express, and Dell. Twitter said brand pages would be available other users later on.