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Author Archives: admin

Pierre Zarokian Takes the Stage at Pubcon 2015

Pubcon, which takes place during October 5-8th in Las Vegas, is the largest gathering of search marketing professionals in North America. Its speakers…
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Pierre Zarokian and Search Engine Journal Discuss the Trouble with Yelp

Recently Pierre Zarokian, our CEO, wrote an article for Search Engine Journal about how a Restaurant with negative reviews decided to take on…
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Businesses Complain: Yelp is Forcing us to Pay for Positivity

Yelp’s FAQ page explicitly states that a user is unable to pay the company in order to preserve a pristine reputation. Why then…
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Yelp Sting Aimed at Fake Reviewers

The integrity of Yelp is about the only commodity the site has to attract repeat visits. The authenticity of the reviews posted there…
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