Amazon Taps Into Facebook Networks for Recommendations

CNET.com reports that Amazon has entered into a partnership with Facebook that will let shoppers search for gift ideas by accessing their friends’ profiles. The beta version of this new feature was launched in the “Recommendations” section of the Amazon website and will suggest gift ideas for friends based on their Facebook pages along with letting people use their own Facebook profile to come up with personal purchase recommendations.

Customers can choose to “Tap into Your Facebook Network” and link their Amazon and Facebook accounts. The opt-in program warns customers that they will be sharing your own personal information and the information of friends. Once accepted, Amazon will use the movies, TV shows, music and other items which are the favorites of your friends on Facebook to develop gift recommendations.

Amazon has attempted to alleviate privacy concerns by agreeing not to share account information or buying history with Facebook or attempt to market to the Facebook contacts of their customers. The service can be disconnected to remove any Facebook content from a person’s Amazon account.

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